Nicola Kelland - Do You Need Professional Photography and New Floor Plans When Selling Your House?

Friday, January 27, 2012 11:09 AM

Has your real estate agent told you that you need professional photography and floor plans to sell your property? Do you think the photos you’ve taken and the floorplans from the council are sufficient? Do you need to pay for professionals to do it?

In our opinion, great photography is essential to a successful marketing campaign and ultimately a great selling price.

Beautiful photos are the first things that capturebuyers’ interest as they flick through the real estate pages of the various newspapers, websites and real estate magazines.

Photos give a taste of what a property may feel like and entice potential buyers to come and view it. Poor photography can result in few buyers viewing and an unsuccessful marketing campaign. At Kellands, we always use professional photographers who have the knowledge and the techniques to show your home off in the best possible light. Photographing homes for sale is quite different than general amateur photography, as it is vitalto have at least one or two “hero” shots that make your home stand out from the competition.

Often our photographers will visit the property at different times of the day to ensure that they have the best photos they can get.

What about floor plans?

Floor plans are becoming more and more common. With real estate now being viewed predominately online and from around the globe, the use of floors plans to explain a home’s layout has become highly desirable for purchasers. Simple clean line drawings with room dimensions on the floor plan without all the added detail that builder’s drawings have are essential for clear viewing and printing.

At Kellands we often use interactive floor plans where potential purchasers viewing online can scroll over a room with their mouse and a photo of that room appears. This provides a great way for purchasers to get a very realistic view of your home.

Packages for photography and floor plans are becoming increasing competitive in price and while a few years ago, photography could set you back around $500 alone, now there are packages for a similar amount, which include floor plans and interactive floor plans. The cost for photography alone is naturally less, but pricing is dependent on the size of your home and how many visits the photographer needs to attend to capture the best shots.

Both are worthwhile investments that will help you attract the maximum number of potential buyers.